Today’s Marketing

How to make ad copy variations with AI and keep your voice

Give the agent your brief, your best performing ad and one angle per batch, ask for variations that change one thing at a time, then cut anything with claims you cannot source. Ad platforms now generate copy too: Google Ads shows up to 10 AI Max headline and description previews before you opt in.

Updated · By Blake Emal · 6 real examples, each linked to its source

Advertisers can now preview up to 10 AI-generated headlines and descriptions based on their landing page, without first opting into text customization.Search Engine Land: AI Max ad copy previews

What are the steps

  1. Start from a winnerPaste your best ad and its result.
  2. One angle per batchPain, outcome, proof or price. Never all at once.
  3. Change one thingHook, offer or proof, so a test tells you something.
  4. Cut unsourced claimsDelete any number or promise you cannot back up.
  5. Compare with platform suggestionsPreview what the platform would write and keep the best of both.

At a glance

AnglePrompt lineCheck
PainOpen with the problem in the reader’s wordsIs it a real complaint
OutcomeLead with the resultCan we prove it
ProofLead with a customer or numberIs it sourced
PriceLead with cost or savingIs it current

Which real examples show it

Put the prompt box in the hero
UX Pilot

6. Put the prompt box in the hero

A prompt box with example chips lets visitors try the product in the first second, and paste your website gives them an easy start.

  1. Put the input where the hero image would be
  2. Add chips with example uses
  3. Let people start from their own website

Full breakdown · Source

Sources

  1. Search Engine Land: AI Max ad copy previews
  2. Picsart Marketing Studio, Business Wire
  3. Meta for Business: AWNY 2026

What else do people ask

How many variations should I test

Test a few clear angles rather than many near copies, so results tell you which angle wins.

Can the agent write image ads too

Image models can, but check text in images and brand colors before running them.

Should I let the platform write ads

Preview them first. Search Engine Land notes previews are examples, not the exact ads served.

Keep going

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