Today’s Marketing

How to draft a launch post with an AI agent

Give the agent the changelog or spec, your brief and two launch posts you admire, then ask for a one sentence opener that names the new power, a proof line, and a short list of what changed. Write the final opener yourself if none land, and post with a real screenshot or demo.

Updated · By Blake Emal · 6 real examples, each linked to its source

What are the steps

  1. Paste the factsChangelog, spec or release notes.
  2. Add two reference postsFrom the AI launch examples in the library.
  3. Ask for ten openersOne sentence each, naming the new power.
  4. Add one proof lineA number, a test or a customer, all sourced.
  5. Attach the real productA screenshot or short demo beats a mockup.

At a glance

PartLengthExample
OpenerOne sentenceCursor can now control your computer
ProofOne lineElevenLabs blind test
What changedUp to six linesNotion arrow list
VisualOne image or clipMotion GVA video

Which real examples show it

Announce the new power in one sentence
Cursor

1. Announce the new power in one sentence

One plain sentence states the new power, one concrete example shows why it matters, and update Cursor to try it removes every step between reading and using.

  1. Write the capability as one plain sentence
  2. Name one concrete use like a simulator
  3. Tell people the one step to try it

Full breakdown · Source

Put each new feature on its own line
Notion

2. Put each new feature on its own line

The list lets a reader scan the whole release in two seconds and pick the item they care for, and the thread hook pulls them into detail.

  1. Pick the 4 to 6 biggest changes in your release
  2. Write each as an arrow line under 8 words
  3. End with a hook that opens a thread
  4. Give each line its own reply with a visual
  5. Pin the post for launch week

Full breakdown · Source

Lead a model launch with speed and price
OpenAI

4. Lead a model launch with speed and price

Putting fast, capable and lower price in the first line answers what buyers ask about a new model, and the thread backs each claim with a number.

  1. Name the model and its job in one line
  2. Lead with speed and price
  3. Back each claim with a number in the thread
  4. Say who can use it today

Full breakdown · Source

What else do people ask

Should the agent post it for me

Keep posting as a human step. Read it out loud once before it goes live.

How many drafts should I ask for

Ten openers is a good batch. Most will be weak, and that is fine.

What makes a launch post spread

In our library, one clear sentence and visible proof show up again and again.

Keep going

Free AI marketing email course

Eight short lessons on doing real marketing work with ChatGPT, Claude, Grok Bot or any agent you use. Each lesson ends with one task. Lessons open soon. Confirm your email and Lesson 1 arrives the day the course opens. Confirming also adds you to our Monday email, and you can unsubscribe any time.

See all 8 lessons