How to set up a weekly competitor check with an agent

What are the steps

1. List competitors and pagesPricing, homepage, changelog and social accounts.
2. Save last weekKeep the previous report so the agent compares, not summarizes.
3. Ask for changes onlyWith a link for every change.
4. Schedule itUse scheduled tasks if your tool has them.
5. Decide one actionEach report ends with one thing to do or nothing.

At a glance

Which real examples show it

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1. Write changelog titles like headlines

Clear titles let readers scan for what matters to them and make each entry shareable on its own.

1. Title each entry by what users can now do
2. Give each entry its own link
3. Share the link when you post the launch

Full breakdown · Source

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2. Keep the pricing page almost empty

For a product people already want, a plain page gets out of the way of the decision.

1. Cut everything above the plans
2. Make each plan's limit easy to scan
3. Link to details instead of piling them on

Full breakdown · Source

Perplexity

3. Lead with the benefit buyers care about most

It names the buyer's main fear with AI, data leaving the device, and removes it.

1. Name the top objection to your category
2. Show how the launch removes it
3. Say where it is available now
4. Keep it to four sentences

Full breakdown · Source

GitHub

4. Sell an upgrade with two hard numbers

Two short benefit phrases say what changed, and two exact numbers prove it, so developers who distrust hype get the proof in the post itself.

1. Name the benefit in two short phrases
2. Back each one with an exact number
3. Link to the write up with the method

Full breakdown · Source

Vercel

5. Quote your own product and add why it matters

A founder's view adds the why that a brand post leaves out and reaches a different audience.

1. Quote post your company launch
2. Start with genuine excitement
3. Add the business reason it matters
4. Keep it under 60 words

Full breakdown · Source

Cognition

6. Back a launch with daily usage proof

Usage at launch proves it works and the closing line gives a clear job to hire it for.

1. Name the job the product does
2. Share live usage numbers at launch
3. End with a short call to action
4. Attach a demo

Full breakdown · Source

Sources

1. Profound: next generation of Agents
2. Klaviyo: Composer marketing agent

What else do people ask

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