Today’s MarketingGoogle tests ads in AI Mode for people who connect their apps
Google confirmed it is testing ads in AI Mode for users who connect their apps through Personal Intelligence. In March, Google said this experience would stay ad free for now. The updated help document says ads will not be based directly on a person’s Gmail inbox or Google Photos library.
Our take
AI Mode keeps turning into a paid surface, and the people who connect their apps are heavy users planning trips, purchases and projects. Expect longer conversational queries in your search terms report and write landing pages that answer the full question. Brands that only bid on short head terms will miss where these ads show up.
