Today’s Marketing

ChatGPT ads test a Learn more link and appear through Amazon DSP

Search Engine Roundtable ↗

ChatGPT ads test a Learn more link and appear through Amazon DSP

Search Engine Roundtable reports that certain ChatGPT ad units now show a dotted, underlined Learn more link with an arrow. A marketer shared that a share of ChatGPT ads are served through Amazon DSP, based on click URLs that pass through Amazon’s click tracking server. He added that there is little detail on how the integration works.

Our take

If Amazon DSP can buy ChatGPT inventory, retail media teams may reach ChatGPT users without a separate OpenAI account. Ask your Amazon DSP contact whether ChatGPT placements are open to you and how they report. Until then, write ChatGPT ad copy that earns the click on its own, since the new link is small.

Examples

Lead a model launch with speed and priceOpenAILead a model launch with speed and priceOpen a launch with a three part sloganOpenAIOpen a launch with a three part sloganLaunch with a question not a featureOpenAILaunch with a question not a feature

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