Today’s MarketingLinkedIn CTV ads are now available in Display and Video 360
LinkedIn expanded programmatic buying for its Connected TV ads through Google’s Display & Video 360. Advertisers can use LinkedIn targeting such as job title, industry and seniority on streaming inventory while buying in DV360. The option is available now for US targeting through a LinkedIn or Google account representative.
Our take
B2B teams that already buy video in DV360 can now test TV with LinkedIn job title targeting without a new workflow. Start with one account segment and measure lift in branded search and direct traffic, since TV rarely gets the click. Keep the creative to one product and one line, because the viewer sees it from the couch.
