Today’s MarketingMeta now lets you pick an audience for each ad creative
Meta launched a setting on October 19 that lets advertisers choose an age range and gender for each creative inside one ad set. Meta’s examples include retirement planning videos for people aged 50 to 65 and separate sweater images for women and men. Marketing API partners can use the option starting the same day.
Our take
This is the cleanest way yet to run age or gender specific creative without splitting ad sets and starving each one of data. Keep one ad set, upload the variants, and assign an audience only where a creative clearly speaks to one group. Leave your best broad creative open to everyone so delivery still has room to learn.
