Today’s MarketingPerformance Max adds landing page images and sourced videos
Google Ads added two options to Performance Max asset optimization: Landing page images, which uses images from your website, and Sourced videos, which uses videos from other channels. The advertiser who spotted the change reports that Sourced videos was switched on automatically and can add up to 10 videos to an asset group. Ads using these assets carry an AI label in the European Union, India and New York state.
Our take
Open every Performance Max campaign this week and check the Sourced videos toggle, since it may already be on. If your site has old product photos, claims in images or creator content you only licensed for social, switch these options off. If your library is clean, leave them on in one campaign and compare asset results before you roll them out.
