Today’s MarketingPinterest ads are now buyable through Amazon and Google DSPs
Pinterest made Programmatic Deals generally available in North America, South America and Asia Pacific on October 26. Selected display and video inventory can now be bought through Amazon Ads DVA+, Google Display and Video 360, Yahoo DSP and DeepIntent, with Magnite as the main supply partner. Europe is excluded, access runs through Pinterest sales reps, and prices and deal terms were not published.
Our take
This puts Pinterest inside the same plan as your streaming and open web buys, so frequency caps and reporting can finally sit in one place. If your brand never bought Pinterest because everything runs through a DSP, ask your Pinterest rep for a test deal before holiday budgets lock. Compare the DSP route against Ads Manager on cost per new customer, since the extra tech fees were not disclosed.
