Today’s MarketingSmart Bidding Exploration comes to Performance Max and Shopping
Google Ads expanded Smart Bidding Exploration from Search to Performance Max and Shopping campaigns. The feature lets Target ROAS bidding pursue additional eligible searches that the standard strategy would skip. Campaigns must use Target ROAS and should not be limited by budget.
Our take
This gives you a controlled way to loosen ROAS targets on search traffic without rebuilding campaigns. Turn it on for one Shopping or Performance Max campaign that hits its ROAS goal with budget to spare, and watch the new search terms for two weeks. If the new queries convert below your margin floor, switch it off before the holiday peak.
