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Our library holds 2 public McDonald’s marketing examples across its launches, each linked to the source. The two moves: wrap the new menu like a gift, and show collectors the full set before launch. Each one below has what McDonald’s did, why it works and the steps to copy it.
Updated · By Blake Emal
| Channel | Move | Source |
|---|---|---|
| Launches | Wrap the new menu like a gift | Link |
| Launches | Show collectors the full set before launch | Link |
McDonald'sThe torn paper makes the launch feel like a present, and a date plus three names tells people exactly what to order and when.
McDonald'sCollectors decide how many visits to make before the promo starts, so counting the full set and naming the date turns one meal into a plan to collect them all, and the country list answers when is it here for everyone abroad.
In our library: launches. The library covers public examples only, so McDonald’s may use other channels too.
Wrap the new menu like a gift: Dress the product in the season; Show collectors the full set before launch: Say exactly what is in the set.
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.
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