Ramp1. Show the old way in your video ad
Seeing the pain makes the fix obvious without a pitch.
- Act out the old painful way
- Caption it in a few words
- End with the product as relief
Ramp vs Brex Google ads
Ramp and Brex take different routes with their Google ads. Ramp's move is to show the old way in its video ad, and Brex's is to put three numbers in its ad. Seeing the pain makes the fix obvious without a pitch.
Updated · By Blake Emal · 5 real examples, each linked to its source
How do they compare side by side
| Ramp | Brex | |
|---|---|---|
| The move | Show the old way in your video ad | Put three numbers in your ad |
| What they did | Ramp's video ad shows a man buried in paper with the caption Finance the old way. | Brex's Google image ad reads 20x higher limits 7x points earned 0 hidden fees. |
| Why it works | Seeing the pain makes the fix obvious without a pitch. | Three short numbers are faster to read than any sentence. |
| First step to copy | Act out the old painful way | Pick three numbers that matter |
| Examples in our library | 7 | 2 |
What does Ramp do
Ramp
Ramp2. Promise people never do a chore again
Naming one hated chore is more vivid than a feature list.
- Pick the chore people hate most
- Promise it ends
- Show the scene in the video
Ramp3. Add a deadline to your search ad
A date gives the offer urgency without discounting.
- Tie the offer to a date
- Name the chore it removes
- Add a clear sign up sitelink
What does Brex do
Brex1. Put three numbers in your ad
Three short numbers are faster to read than any sentence.
- Pick three numbers that matter
- Stack them on the image
- Add a plain headline beside them
Brex2. Show the product inside the ad
Seeing the product makes the click feel safe.
- Show the real app
- Keep the headline short
- Use one bright brand color
What else do people ask
Which is better, Ramp or Brex Google ads
Neither is better in general. Ramp's approach suits you if seeing the pain makes the fix obvious without a pitch. Brex's suits you if three short numbers are faster to read than any sentence.
Can I combine both approaches
Yes. Most pages and posts can use more than one move, as long as the main message stays clear.
Where do these examples come from
Both are public examples with source links, captured by Today’s Marketing in October 2026.