Today’s Marketing
Use a saying your buyer already knows
Loom

Use a saying your buyer already knows

Loom's headline is One video is worth a thousand words, a twist on a phrase everyone has heard.

Updated · By Blake Emal

A familiar saying lands instantly, and the twist explains the product in the same breath. To copy it, list sayings tied to your product's job. Then swap one word for your format.

  1. List sayings tied to your product's job
  2. Swap one word for your format
  3. Put the product demo right under it

Live page captured Oct 22, 2026 · Loom

Landing Page Examples

Name both users in your headlineLinearName both users in your headlineWelcome buyers to a new categoryAttioWelcome buyers to a new categorySell the system not the featureClaySell the system not the featurePromise one shortcut to everythingRaycastPromise one shortcut to everythingShow the free plan right in the heroPostHogShow the free plan right in the heroTurn a common saying into your headlineRampTurn a common saying into your headline