Ahrefs1. Give away a free version of your tool
A free tool ranks for the search and shows what the paid product can do.
- Pick one job from your product
- Make it free with one input
- Link related free tools on the page
Ahrefs marketing examples
Our library holds 2 public Ahrefs marketing examples across its search pages, each linked to the source. The two moves: give away a free version of your tool, and give a free taste of the paid data. Each one below has what Ahrefs did, why it works and the steps to copy it.
Updated · By Blake Emal · 2 real examples, each linked to its source
What does Ahrefs do at a glance
| Channel | Move | Source |
|---|---|---|
| AEO and SEO | Give away a free version of your tool | Link |
| AEO and SEO | Give a free taste of the paid data | Link |
How does Ahrefs handle its search pages
Ahrefs
Ahrefs2. Give a free taste of the paid data
A useful slice of the paid product proves the data is good and shows what the full tool adds.
- Pick the most wanted piece of your product
- Give a capped version away free
- Show the full version one click away
What else do people ask
What channels does Ahrefs use in its marketing
In our library: search pages. The library covers public examples only, so Ahrefs may use other channels too.
What can I copy from Ahrefs's marketing
Give away a free version of your tool: Pick one job from your product; Give a free taste of the paid data: Pick the most wanted piece of your product.
Where do these examples come from
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.