Today’s Marketing

Justin Welsh marketing examples

Our library holds 2 public Justin Welsh marketing examples across its cold emails and LinkedIn posts, each linked to the source. The two moves: send three helpful messages before you pitch, and write the meat first then the trailer. Each one below has what Justin Welsh did, why it works and the steps to copy it.

Updated · By Blake Emal

What does Justin Welsh do at a glance

ChannelMoveSource
Cold email and DMsSend three helpful messages before you pitchLink
LinkedIn postsWrite the meat first then the trailerLink

How does Justin Welsh handle its cold emails

Send three helpful messages before you pitch
Justin Welsh

1. Send three helpful messages before you pitch

Each message was personal and useful on its own, so by the time there was a deal, trust was already built.

  1. Open with a specific, useful fix and no ask
  2. Watch for posts that signal a need
  3. Return with a resource built for them
  4. Answer questions in depth
  5. Let them ask for the call

Full breakdown · Source

How does Justin Welsh handle its LinkedIn posts

Write the meat first then the trailer
Justin Welsh

1. Write the meat first then the trailer

Writing the value first means the hook promises something that is already there.

  1. Write the useful part first
  2. Write a first line that breaks the scroll
  3. End the trailer on a promise before see more
  4. Summarize in a few lines
  5. Close with a line people will repeat

Full breakdown · Source

What else do people ask

What channels does Justin Welsh use in its marketing

In our library: cold emails and LinkedIn posts. The library covers public examples only, so Justin Welsh may use other channels too.

What can I copy from Justin Welsh's marketing

Send three helpful messages before you pitch: Open with a specific, useful fix and no ask; Write the meat first then the trailer: Write the useful part first.

Where do these examples come from

Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.

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Where can I see more brands

One email every Monday