Today’s MarketingChatGPT Ads turns on creative enhancements by default on October 30
OpenAI told advertisers it will enable creative enhancements for new and existing self serve ChatGPT campaigns on October 30, 2026. Enhancements can change headlines and descriptions, resize images, optimize destination URLs and translate ad text to fit the conversation. Advertisers can opt out before that date or change the setting later in Ads Manager.
Our take
Decide before Friday, because enhanced variations can run without review and without a preview. If your category has legal claims, pricing rules or brand terms that must stay exact, opt out at the campaign level for those ads. For everything else, update your landing pages first, since OpenAI writes the new copy from them.
