Today’s Marketing
Put a speed claim in the copy
Rippling

Put a speed claim in the copy

Rippling's ad says you can onboard a new employee in under 90 seconds.

A precise number feels more real than fast or easy. To copy it, use an exact number. Then tie it to a task.

  1. Use an exact number
  2. Tie it to a task
  3. List top services as sitelinks

Google Ads Transparency Center, last shown Oct 2026 · Rippling

Paid Ad Examples

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