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Lead with the one thing you edit
Descript

Lead with the one thing you edit

Descript's home page headline is AI editing for every kind of video, with a free try button in the hero.

Updated · By Blake Emal

One clear verb plus a broad audience tells every creator they belong here. To copy it, pick the one verb your product owns. Then widen the audience in the same line.

  1. Pick the one verb your product owns
  2. Widen the audience in the same line
  3. Put the free try button next to it

Live page captured Oct 22, 2026 · Descript

Landing Page Examples

Name both users in your headlineLinearName both users in your headlineWelcome buyers to a new categoryAttioWelcome buyers to a new categorySell the system not the featureClaySell the system not the featurePromise one shortcut to everythingRaycastPromise one shortcut to everythingShow the free plan right in the heroPostHogShow the free plan right in the heroTurn a common saying into your headlineRampTurn a common saying into your headline