
Anthropic1. Name who each program is for
Named programs with clear tracks attract talent and show the company's mission.
- Create named programs
- Define clear tracks
- Give dates
- Link the application
Our library holds 2 public Anthropic marketing examples across its social posts and emails, each linked to the source. The two moves: name who each program is for, and teach each new feature with a picture. Each one below has what Anthropic did, why it works and the steps to copy it.
Updated · By Blake Emal · 2 real examples, each linked to its source
| Channel | Move | Source |
|---|---|---|
| Social posts | Name who each program is for | Link |
| Lifecycle email | Teach each new feature with a picture | Link |

AnthropicNamed programs with clear tracks attract talent and show the company's mission.

AnthropicShowing each feature in use teaches it faster than a list of names.
In our library: social posts and emails. The library covers public examples only, so Anthropic may use other channels too.
Name who each program is for: Create named programs; Teach each new feature with a picture: List the new features in the subject.
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.