Atlassian1. Remind people of the one next step
One next step is easy to take, and a first project is the moment a trial becomes real use.
- Find the first action that predicts staying
- Send one email about only that
- Use one button
Atlassian marketing examples
Our library holds 2 public Atlassian marketing examples across its emails and search pages, each linked to the source. The two moves: remind people of the one next step, and frame the rival as the lighter tool. Each one below has what Atlassian did, why it works and the steps to copy it.
Updated · By Blake Emal · 2 real examples, each linked to its source
What does Atlassian do at a glance
| Channel | Move | Source |
|---|---|---|
| Lifecycle email | Remind people of the one next step | Link |
| AEO and SEO | Frame the rival as the lighter tool | Link |
How does Atlassian handle its emails
AtlassianHow does Atlassian handle its search pages
Atlassian1. Frame the rival as the lighter tool
Casting the rival as the small tool lets the bigger product own the serious buyer, and the meta line is what people read in search results.
- Pick the job your rival is too light for
- Say it in your meta description
- Back it with one proof line like customer share
What else do people ask
What channels does Atlassian use in its marketing
In our library: emails and search pages. The library covers public examples only, so Atlassian may use other channels too.
What can I copy from Atlassian's marketing
Remind people of the one next step: Find the first action that predicts staying; Frame the rival as the lighter tool: Pick the job your rival is too light for.
Where do these examples come from
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.