Okta marketing examples

Our library holds 2 public Okta marketing examples across its homepage, each linked to the source. The two moves: count the work you took off their plate, and lead with the size of the network. Each one below has what Okta did, why it works and the steps to copy it.

Updated Oct 23, 2026 · By Blake Emal · 2 real examples, each linked to its source

What does Okta do at a glance

Channel	Move	Source
Landing pages	Count the work you took off their plate	Link
Landing pages	Lead with the size of the network	Link

How does Okta handle its homepage

Okta

1. Count the work you took off their plate

Each stat names a chore the IT team no longer does by hand, which is the exact job the reader wants to get rid of.

List the manual tasks your product removed
Turn each into a count of hours or minutes
Show three of them under the hero

Full breakdown · Source

Okta

2. Lead with the size of the network

A big, exact count answers the buyer's first worry, will it work with my tools, before they type a single search.

Put your integration count in the headline
Show the exact live number next to the list
Tag each card with what it supports

Full breakdown · Source

What else do people ask

What channels does Okta use in its marketing

In our library: homepage. The library covers public examples only, so Okta may use other channels too.

What can I copy from Okta's marketing

Count the work you took off their plate: List the manual tasks your product removed; Lead with the size of the network: Put your integration count in the headline.

Where do these examples come from

Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.

One email every Monday

Check your inbox