Our library holds 2 public Rippling marketing examples across its social posts and Google ads, each linked to the source. The two moves: disagree with respect and make your case, and put a speed claim in the copy. Each one below has what Rippling did, why it works and the steps to copy it.
Updated · By Blake Emal · 2 real examples, each linked to its source
| Channel | Move | Source |
|---|---|---|
| Social posts | Disagree with respect and make your case | Link |
| Paid ads | Put a speed claim in the copy | Link |
RipplingA respectful but firm disagreement gives the founder a clear point of view and pulls the debate onto his post.
RipplingA precise number feels more real than fast or easy.
In our library: social posts and Google ads. The library covers public examples only, so Rippling may use other channels too.
Disagree with respect and make your case: Find a popular take you truly disagree with; Put a speed claim in the copy: Use an exact number.
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.