
1. Speak to businesses on the paid page
Naming businesses sets the frame for paid plans and nudges teams past the free tier.
- Say who the paid plans are for
- Compare plans with one row per key need
- Keep the free option visible but small
Real marketing from startups and B2B SaaS brands that is working right now, picked by hand.
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Our library holds 2 public Slack marketing examples across its pricing page and homepage, each linked to the source. The two moves: speak to businesses on the paid page, and reframe the marketplace for ai agents. Each one below has what Slack did, why it works and the steps to copy it.
Updated · By Blake Emal · 2 real examples, each linked to its source
| Channel | Move | Source |
|---|---|---|
| Pricing pages | Speak to businesses on the paid page | Link |
| Landing pages | Reframe the marketplace for AI agents | Link |

Naming businesses sets the frame for paid plans and nudges teams past the free tier.

Leading with agents puts the marketplace where buyer interest is moving now, while the curated row keeps it human.
In our library: pricing page and homepage. The library covers public examples only, so Slack may use other channels too.
Speak to businesses on the paid page: Say who the paid plans are for; Reframe the marketplace for AI agents: Name the newest thing people want to connect.
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.