GitHub and Linear take different routes with their launches. GitHub's move is to launch hardware with a partner brand, and Linear's is to ship updates on a steady beat. A hardware partner makes a software feature physical and novel. A steady stream of dated updates shows the product is moving.
Updated · By Blake Emal · 3 real examples, each linked to its source
| GitHub | Linear | |
|---|---|---|
| The move | Launch hardware with a partner brand | Ship updates on a steady beat |
| What they did | GitHub announced the Logitech MX Keypad integrated with the GitHub Copilot app for agentic workflows. | Linear's changelog shows dated updates like Stacked pull requests with a visual for each. |
| Why it works | A hardware partner makes a software feature physical and novel. | A steady stream of dated updates shows the product is moving. |
| First step to copy | Find a partner with a different kind of product | Date every update |
| Examples in our library | 5 | 5 |
GitHubA hardware partner makes a software feature physical and novel.
GitHubOne feed across products is easy to follow, subscribe to and cite.
LinearA steady stream of dated updates shows the product is moving.
Neither is better in general. GitHub's approach suits you if a hardware partner makes a software feature physical and novel. Linear's suits you if a steady stream of dated updates shows the product is moving.
Yes. Most pages and posts can use more than one move, as long as the main message stays clear.
Both are public examples with source links, captured by Today’s Marketing in October 2026.