
1. Open source a tool your buyers will love
It solves a fresh pain, not seeing what an agent built, and open source makes it easy to try.
- Find a new pain created by AI tools
- Ship a free tool for it
- Make the demo visual
- Get it shared by curators
Our library holds 5 public GitHub marketing examples across its templates and free plans, launches, social posts and events, each linked to the source. The recurring moves: open source a tool your buyers will love, launch hardware with a partner brand and share an engineering win with two numbers.
Updated · By Blake Emal · 5 real examples, each linked to its source
| Channel | Move | Source |
|---|---|---|
| Product led growth | Open source a tool your buyers will love | Link |
| Launches | Launch hardware with a partner brand | Link |
| Social posts | Share an engineering win with two numbers | Link |
| Events | Put a countdown on your event page | Link |
| Launches | Give every product one changelog | Link |

It solves a fresh pain, not seeing what an agent built, and open source makes it easy to try.

A hardware partner makes a software feature physical and novel.

One feed across products is easy to follow, subscribe to and cite.

Concrete performance numbers are shareable among engineers.

A ticking clock gives people a reason to act today.
In our library: templates and free plans, launches, social posts and events. The library covers public examples only, so GitHub may use other channels too.
Open source a tool your buyers will love: Find a new pain created by AI tools; Launch hardware with a partner brand: Find a partner with a different kind of product; Share an engineering win with two numbers: Pick an internal engineering change.
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.