Today’s Marketing
Give your model a nickname people repeat
Mistral

Give your model a nickname people repeat

Mistral calls its model le Chonk and pairs the nickname with benchmark results.

Mistral shared benchmark results for Mistral Large 4, calling it le Chonk. A playful nickname makes benchmark news fun to share. Mistral calls its model le Chonk and pairs the nickname with benchmark results. To copy it, give your product a fond nickname.

  1. Give your product a fond nickname
  2. Share third party results
  3. Keep the joke and the data together
  4. Link the source

Posted Oct 16, 2026 with 1,527 likes and 66,648 views · @MistralAI

Social Post ExamplesBrand Voice Examples on X

Join a joke your audience already sharesSupabaseJoin a joke your audience already sharesShare one real number about how you pay37signalsShare one real number about how you payShare a fun fact list people want to pass onVercelShare a fun fact list people want to pass onQuote your own product and add why it mattersVercelQuote your own product and add why it mattersCelebrate small wins in publicJosh PigfordCelebrate small wins in publicShow the handmade version next to the AI oneJurgen PloegerShow the handmade version next to the AI one