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Show a plan for every buyer type
Airtable

Show a plan for every buyer type

Airtable's pricing page headline is A plan for every organization's needs, and the page points nonprofits and schools to special plans.

Updated · By Blake Emal

Naming special plans keeps buyers who think they cannot afford it from leaving. To copy it, name each type of buyer you serve. Then add a link for special plans.

  1. Name each type of buyer you serve
  2. Add a link for special plans
  3. Keep the main grid to a few plans

Live page captured Oct 22, 2026 · Airtable

Pricing Page ExamplesAI Pricing Page Examples

Keep every plan on one clean rowLinearKeep every plan on one clean rowLead with how many people pay nothingPostHogLead with how many people pay nothingPromise control over costVercelPromise control over costCall your pricing predictableSupabaseCall your pricing predictablePut logos next to your pricesClayPut logos next to your pricesShow the whole journey in your plansAttioShow the whole journey in your plans