Today’s Marketing
Say free with no limits up front
Cal.com

Say free with no limits up front

Cal.com says start scheduling for free with no usage limits above its plan cards.

A generous free line pulls in people who would never book a demo. To copy it, say what free has no limit on. Then show team plans next to it.

  1. Say what free has no limit on
  2. Show team plans next to it
  3. Offer a feature breakdown link

Live page captured Oct 21, 2026 · Cal.com

Pricing Page Examples

Keep every plan on one clean rowLinearKeep every plan on one clean rowLead with how many people pay nothingPostHogLead with how many people pay nothingPromise control over costVercelPromise control over costCall your pricing predictableSupabaseCall your pricing predictablePut logos next to your pricesClayPut logos next to your pricesShow the whole journey in your plansAttioShow the whole journey in your plans