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Name the flagship feature in every plan
Intercom

Name the flagship feature in every plan

Intercom's pricing headline is Intercom helpdesk plans with Fin AI Agent built in, across Essential, Advanced and Expert plans.

Updated · By Blake Emal

Saying the AI agent is in every plan answers the first pricing question before it is asked. To copy it, name your most wanted feature. Then say which plans include it in the headline.

  1. Name your most wanted feature
  2. Say which plans include it in the headline
  3. Keep plan names simple

Live page captured Oct 22, 2026 · Intercom

Pricing Page ExamplesAI Pricing Page Examples

Keep every plan on one clean rowLinearKeep every plan on one clean rowLead with how many people pay nothingPostHogLead with how many people pay nothingPromise control over costVercelPromise control over costCall your pricing predictableSupabaseCall your pricing predictablePut logos next to your pricesClayPut logos next to your pricesShow the whole journey in your plansAttioShow the whole journey in your plans