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Start the ladder at free
Loom

Start the ladder at free

Loom's pricing page headline is Choose the plan that fits your needs, and its title promises Start recording for free.

Updated · By Blake Emal

A free starting step makes trying it a no risk choice, and the paid plans become upgrades. To copy it, make the first plan free. Then say free in the page title.

  1. Make the first plan free
  2. Say free in the page title
  3. Show what each step up adds

Live page captured Oct 22, 2026 · Loom

Pricing Page ExamplesAI Pricing Page Examples

Keep every plan on one clean rowLinearKeep every plan on one clean rowLead with how many people pay nothingPostHogLead with how many people pay nothingPromise control over costVercelPromise control over costCall your pricing predictableSupabaseCall your pricing predictablePut logos next to your pricesClayPut logos next to your pricesShow the whole journey in your plansAttioShow the whole journey in your plans