Today’s Marketing
Make their customers the hero
Box

Make their customers the hero

Box's USAA story headline is USAA speeds up outcomes for customers, with Sharing content across a diversified financial enterprise under it, Contact us and Try Box for free buttons and a video thumbnail of a service member hugging a child.

Updated · By Blake Emal

The headline is about USAA's members, not file storage, which shows the reader what their own customers would gain. To copy it, ask who your customer serves. Then write the headline about those people.

  1. Ask who your customer serves
  2. Write the headline about those people
  3. Offer a sales and a self-serve button

Live page captured Oct 23, 2026 · Box

Landing Page ExamplesSaaS Case Study Examples

Name both users in your headlineLinearName both users in your headlineWelcome buyers to a new categoryAttioWelcome buyers to a new categorySell the system not the featureClaySell the system not the featurePromise one shortcut to everythingRaycastPromise one shortcut to everythingShow the free plan right in the heroPostHogShow the free plan right in the heroTurn a common saying into your headlineRampTurn a common saying into your headline