Today’s Marketing
Let the quote explain the number
dbt Labs

Let the quote explain the number

dbt Labs' Bilt Rewards story headline is Bilt Rewards saves 80% in analytics costs with the dbt Semantic Layer, with a quote card from Bilt's Senior Director of Analytics that says how the team eliminated a step and decreased data costs by 80%.

Updated · By Blake Emal

The stat says what changed and the quote says how, so the 80% reads as a result with a cause, not a boast. To copy it, put your biggest number in the headline. Then pick a quote that explains how it happened.

  1. Put your biggest number in the headline
  2. Pick a quote that explains how it happened
  3. Place the quote beside the number

Live page captured Oct 23, 2026 · dbt Labs

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