Give the old way a name
Rippling coins the word SaaD for running piles of IT software, so riders get one short name for the problem.
Best B2B campaigns and launches October 2026
Use the same three words everywhere
Make Work EZ stays word for word the same from billboards to the website, and the agency ties the campaign to a $37,000 closed deal.
Pair the new number with the old one
Live in 7 days instead of 30 lets you picture the time you save, because you already know the 30.
Show the old price at launch
Seeing $8,000 crossed out next to $4,500 makes the launch price feel like a win before you read the rest.
One email every Monday
You get nine examples, each with one line on why it works.