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Our library holds 2 public Coinbase marketing examples across its social posts, each linked to the source. The two moves: turn product use into a contest with a title, and celebrate the day your category was born. Each one below has what Coinbase did, why it works and the steps to copy it.
Updated · By Blake Emal
| Channel | Move | Source |
|---|---|---|
| Social posts | Turn product use into a contest with a title | Link |
| Social posts | Celebrate the day your category was born | Link |
CoinbaseA prize pool and a world title give people a reason to use the product more right now, and the in person spot gives winners a story worth sharing.
CoinbaseBitcoin's supply cap of 21 million is the one number holders repeat, so leading with it says the whole idea in a line, and a birthday the whole category celebrates gives the brand a reason to post that is not an ad.
In our library: social posts. The library covers public examples only, so Coinbase may use other channels too.
Turn product use into a contest with a title: Name the contest like a title; Celebrate the day your category was born: Find the date your category was born.
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.
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