HubSpot1. Grade something people care about
A grade is a quick answer people want to share and improve.
- Turn your expertise into a score
- Ask for only the inputs you need
- Show how to improve the score
HubSpot marketing examples
Our library holds 7 public HubSpot marketing examples across its search pages, events, Google ads and cold emails, each linked to the source. The recurring moves: grade something people care about, turn a template into a free generator and say the presale sold out.
Updated · By Blake Emal · 7 real examples, each linked to its source
What does HubSpot do at a glance
| Channel | Move | Source |
|---|---|---|
| AEO and SEO | Grade something people care about | Link |
| AEO and SEO | Turn a template into a free generator | Link |
| Events | Say the presale sold out | Link |
| Paid ads | Lead your ad with free | Link |
| Paid ads | Sell the new thing people search for | Link |
| Cold email and DMs | Open with something they made | Link |
| AEO and SEO | Give away a tool for a daily chore | Link |
How does HubSpot handle its search pages
HubSpot
HubSpot2. Turn a template into a free generator
A generator answers the question for you, which beats a blank template.
- Find a template people search for
- Make it an AI generator
- Ask one simple question to start
HubSpot3. Give away a tool for a daily chore
Everyone needs an email signature, so the tool earns search traffic from people far beyond HubSpot's buyers today.
- Find a small chore your buyers do often
- Build a free tool that finishes it
- Put your brand on the result
How does HubSpot handle its events
HubSpot1. Say the presale sold out
Sold out tells people demand is real and makes them plan ahead.
- Share when tickets sell out
- Say when the next chance comes
- Keep the dates big
How does HubSpot handle its Google ads
HubSpot1. Lead your ad with free
Free in the first words lowers the bar to click.
- Put free first
- Add the outcome right after
- Mention who already uses it
HubSpot2. Sell the new thing people search for
Matching a hot search with a new feature catches people at the right time.
- Find a rising search
- Say new in the headline
- Promise a fast setup
How does HubSpot handle its cold emails
HubSpot1. Open with something they made
The first lines are about the reader's own work, so they read like a note from a fan, not a pitch. Being a customer of his product adds a second reason to keep reading.
- Find one thing the prospect made, said or shipped
- Open with a sincere, specific reaction to it
- Mention any real connection, such as being their customer
- Keep the pitch to one or two lines
- Close with a short yes or no question
What else do people ask
What channels does HubSpot use in its marketing
In our library: search pages, events, Google ads and cold emails. The library covers public examples only, so HubSpot may use other channels too.
What can I copy from HubSpot's marketing
Grade something people care about: Turn your expertise into a score; Turn a template into a free generator: Find a template people search for; Say the presale sold out: Share when tickets sell out.
Where do these examples come from
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.