Today’s Marketing
HubSpot1. Lead your ad with free
Free in the first words lowers the bar to click.
- Put free first
- Add the outcome right after
- Mention who already uses it
HubSpot vs Zapier Google ads
HubSpot and Zapier take different routes with their Google ads. HubSpot's move is to lead its ad with free, and Zapier's is to answer a how to search with an ad. Free in the first words lowers the bar to click.
Updated · By Blake Emal
How do they compare side by side
| HubSpot | Zapier | |
|---|---|---|
| The move | Lead your ad with free | Answer a how to search with an ad |
| What they did | HubSpot's search ad starts with Get Started Free and promises high quality leads. | Zapier's ad answers How to use Copilot in Excel and power your spreadsheets with AI. |
| Why it works | Free in the first words lowers the bar to click. | Meeting a how to search with help builds trust before the pitch. |
| First step to copy | Put free first | Find how to searches near your product |
| Examples in our library | 7 | 7 |
What does HubSpot do
HubSpot
HubSpot2. Sell the new thing people search for
Matching a hot search with a new feature catches people at the right time.
- Find a rising search
- Say new in the headline
- Promise a fast setup
What does Zapier do
Zapier1. Answer a how to search with an ad
Meeting a how to search with help builds trust before the pitch.
- Find how to searches near your product
- Write the ad as the answer
- Send clicks to a helpful guide
What else do people ask
Which is better, HubSpot or Zapier Google ads
Neither is better in general. HubSpot's approach suits you if free in the first words lowers the bar to click. Zapier's suits you if meeting a how to search with help builds trust before the pitch.
Can I combine both approaches
Yes. Most pages and posts can use more than one move, as long as the main message stays clear.
Where do these examples come from
Both are public examples with source links, captured by Today’s Marketing in October 2026.
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