Today’s MarketingGoogle moves AI Overviews for brand searches to the right column
Google has moved AI Overviews for many brand searches into the right column of desktop results, where they appeared at the top or middle before. Chris Long and David McSweeney spotted the change on X, and a search for Apple shows the new layout. Search Engine Roundtable says Google is in effect swapping brand knowledge panels for AI Overviews.
Our take
Your brand box on Google is now written by AI, not pulled from a profile you control. Search your own brand and your top product names on desktop today and read what the panel says. If it is wrong or thin, fix the pages it cites: your company page, pricing and product pages, plus your profiles on review sites.
