Repeat one structure three times
Moz's headline reads Show up in search. Show up in AI. Own the results. The first two lines share the same opening words.
AEO and GEO marketing examples
Seven brands that sell visibility in AI answers, with the words each one uses to say it.
AhrefsName every place buyers search
Ahrefs's headline reads Make your business discoverable in search, AI, and beyond. It names classic search and AI answers side by side.
Win the AI answer
Semrush's headline reads Be found and chosen everywhere search happens. It names two jobs, being found and being picked.
Name the place you get them
Kradeos's headline names Perplexity, and the hero lists an average of 2 weeks to improve AI visibility.
ReSOOpen with a buyer habit
ReSO's headline reads Your buyers are searching on Google AIO. It opens with a habit the reader already knows.
PostHogOwn the context layer
PostHog's headline reads Your product's context layer. The subhead says you and your agents can query and act on your data.
Promise complete context
Glean's headline reads Complete context that makes AI work at enterprise scale. It sells the input that makes AI useful.
AhrefsGive away a free version of your tool
PostHogShow the free plan right in the hero
PostHogLead with how many people pay nothing
6 examples
AEO and SEO ExamplesName the page after the exact question, put the answer or tool first, and add FAQs below.
10 examples
+5Landing Page ExamplesSay what you are in a few words, show the real product, and give one clear next step.
11 examples
+6Pricing Page ExamplesLead with free or with control, keep plans on one row, and add proof near the price.What is AEO
Answer engine optimization means helping your brand show up and get cited in AI answers. Tools like ChatGPT, Perplexity and Google AI Overviews give those answers.
What is GEO
Generative engine optimization is another name for the same goal. It means getting cited and recommended by generative AI search.
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You get nine examples, each with one line on why it works.