Today’s Marketing
Smallpdf1. Name the page after the exact task
The title matches the search word for word and the tool works right away.
- Use the exact search phrase as the title
- Put the tool above the fold
- Add short FAQs underneath
What to do during the Google November 2026 core update
Google started the November 2026 core update on November 10, 2026. It applies to sites in all languages and may take up to two weeks to roll out, and Google gave no new advice. Save a baseline from the week before November 10 today, skip quick fixes, and judge results a full week after it ends.
Updated · By Blake Emal
Six moves for this week
- Save your baseline todayExport Search Console clicks and positions by page and by query for November 3 to November 9. Google tells site owners to compare a week after an update ends with a week before it started, and that baseline gets harder to rebuild once holiday traffic arrives.
- Leave daily swings aloneRankings move while the update rolls out. Google warns against quick fixes, like removing a page element because you heard it hurts SEO. Write down what moved and when, then wait for the dashboard to mark the rollout complete.
- Flag your holiday pages nowA full two week rollout ends near November 24, and the week after holds Thanksgiving, Black Friday and Cyber Monday. Compare sale pages against the same week last year so a holiday spike is not read as an update win.
- Sort drops by sizeGoogle gives two cases. A page that slips from position 2 to 4 needs no big change, and Google says to avoid editing content that already performs well. A page that falls from 4 to 29 needs a deeper look. Check Web, Images, Video and the News tab one at a time.
- Fix the pages that sold firstFor a large drop that lasts, read the pages that now rank above you and answer the question sooner than they do. Smallpdf puts the upload box first on its PDF to Word page, and Wise shows the live rate in the hero of its euro to dollar page.
- Write from your own experienceGoogle asks for helpful, reliable, people first content and calls deleting pages a last resort. PostHog tells readers when Amplitude is the better pick, and the Supabase product marketing team wrote its Supabase vs Firebase page section by section. A fair page with first hand detail gives readers a reason to trust it.
What to check this week
| Check | When | Why |
|---|---|---|
| Search Console export for November 3 to 9, by page and query | Today | Google compares the week after the update ends with a week before it started |
| Google Search Status Dashboard | Every few days | The rollout is done only when Google marks it complete |
| Pages that bring signups or sales | Twice this week | Spot a large drop early, but hold edits until the rollout ends |
| Web, Images, Video and News tab results | Each time you check | A drop can sit in one search type |
| Holiday and sale pages | Before November 24 | Thanksgiving week follows a full two week rollout |
| Email, direct and social visits | Same weeks as search | If those fell too, the update is not the only cause |
Where do these numbers come from
- Google Search Status Dashboard: November 2026 core update, began Nov 10, 2026 10:06 PT
- Google Search Central: Google Search core updates and your website (updated Dec 10, 2025)
- Search Engine Land: Google November 2026 core update rolling out now, Nov 10, 2026
- Search Engine Journal: Google November 2026 core update starts rolling out, Nov 10, 2026
- Search Engine Watch: Google November core update could reshuffle your search rankings
- Today's Marketing news: Google starts the November 2026 core update before Black Friday
Which real examples show it
Smallpdf
Wise2. Answer the search on the page
The answer is the first thing on the page, which is what search and AI tools reward.
- Put the answer at the top
- Make it interactive
- Connect it to your product below
PostHog3. Tell readers when to pick the other tool
Saying when the rival fits makes the rest of the comparison believable, and balanced pages are the ones answer engines quote.
- Compare on the features buyers ask about
- Add a section on when the rival is the better pick
- Close with picks by team type
Supabase4. Write the comparison buyers would research anyway
One long, fair breakdown answers every follow up question in one place, which is what search and AI answers look for.
- List every area buyers compare
- Give each one its own heading
- Define both products before you compare
Check a page that lost rankings
Open the landing page graderBring Blake the pages that moved
50 minutes on Google Meet. We read your before and after, pick the pages that sold and rewrite the top of one for the reader. You leave with it in a doc. $499.
Book my callWhat else do people ask
When did the Google November 2026 core update start
Google's Search Status Dashboard says it began on November 10, 2026 at 10:06 Pacific time. It applies to sites in all languages, and Google says the rollout may take up to two weeks.
What changed in the November 2026 core update
Google only said it is a regular update meant to better surface relevant, satisfying content from all types of sites. It shared no new guidance and no list of targets, and Google's core updates page says these updates do not target specific sites or pages.
When can I measure the impact
Wait until Google marks the rollout complete, then wait one more full week. Compare that week with a week before November 10. If the rollout takes the full two weeks, the first fair read lands around December 1.
Should I change my site during the rollout
Avoid changes made because of daily moves. Keep shipping work meant for readers. Google says a small drop needs no drastic action and that deleting content is a last resort.
Is my traffic drop the core update or AI Overviews
Look at positions next to clicks. If positions fell during the rollout, the update is a likely cause. If positions held and clicks fell, AI answers on the results page are a likely cause, and the guide to Google traffic drops covers that case.
How many core updates has Google run in 2026
This is the third. The March 2026 core update ran from March 27 to April 8, and the May 2026 core update ran from May 21 to June 2.
Bring Blake the pages the update hit
50 minutes on Google Meet. We compare your before and after, pick the page that sold and rewrite its top for the reader. You leave with the new version in a doc. $499.
Book my call