RampTurn an old saying into a promise
Ramp's headline reads Time is money. Save both. It starts with a line every buyer knows and adds two words that make it a promise.
B2B headline formulas
Eight fill-in headline formulas taken from live homepages, each one with its source.
Ramp
SupabasePromise the start and the scale
Supabase's headline reads Build in a weekend. Scale to millions. It covers the first step and the long run in seven words.
Split the job you and the product do
Userpilot's headline reads You ship the feature. Userpilot AI gets it adopted. It gives the reader credit and gives the product the next step.
Name the annoying task
Tettra's headline reads Stop answering repetitive questions in Slack. It names a task team leads know well.
Flip the phrase
Grafana's headline reads AI for observability. Observability for AI. One platform for both. The first two lines mirror each other.
Handle the objection up front
Sigma's headline reads Go build it. IT approves. It speaks to the builder and to IT in the same line.
RipplingName the old way
Rippling coins a short name for the old way of doing things. Its New York transit ads call piles of IT software SaaD.
Add AI to a favorite
Typeform's headline reads Your favorite forms. Now with AI automation. It keeps the product people know and adds the new part.
RampTurn a common saying into your headline
RampShow the old way in your video ad
RampPromise people never do a chore again
RampAdd a deadline to your search ad
SupabaseOpen with what people keep asking for
SupabaseShow one feature working everywhere
10 examples
+5Landing Page ExamplesSay what you are in a few words, show the real product, and give one clear next step.
15 examples
+4Paid Ad ExamplesLead with one number, one promise or one chore you remove, and match the words people search.
39 examples
+21Product Launch ExamplesName the feature in plain words, add one number, and show it working.What is a good B2B headline formula
Start with something the buyer already knows, then add your promise. Ramp turns Time is money into Time is money. Save both.
How long should a headline be
Five of the eight examples here use five to seven words. Aim for a line a buyer can read at a glance.
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