MissivePut the audience in the headline
Missive's headline reads Inbox collaboration for teams that run on email. It says what Missive does and who it serves in one line.
Headlines that name the audience
Six homepages that tell you who they serve in the first line.
Missive
GranolaName the exact person you help
Granola's headline reads The AI notepad for back-to-back meetings. The product shot beside it shows notes from a live call.
VantaSay the job in four words
Vanta's headline reads Get your compliance together. An email field with a Get a demo button sits right below it.
SentryWrite the way your buyer talks
Sentry's headline reads Code breaks, fix it faster. It sounds like something an engineer says out loud.
HarvestMake the outcome sound like money
Harvest's headline reads Turn hours into budgets. It tells a manager what tracking time gets them.
PlausibleName the tool you replace
Plausible's headline ends with Google Analytics alternative. Those are words people already type into search.
10 examples
+5Landing Page ExamplesSay what you are in a few words, show the real product, and give one clear next step.
15 examples
+4Paid Ad ExamplesLead with one number, one promise or one chore you remove, and match the words people search.
34 examples
+14Social Post ExamplesWrite one clear idea per post, add a real number or a real moment, and keep it human.Should my headline name my audience
Naming the reader or their situation helps the right buyer see themselves right away. Missive says Inbox collaboration for teams that run on email.
How specific should I be
Name a situation as well as a job title. Granola speaks to people with back-to-back meetings.
One email every Monday
You get nine examples, each with one line on why it works.