Today’s Marketing
Show the near miss every user has had
Minecraft

Show the near miss every user has had

Minecraft posted one image with no caption on Oct 30, 2026: a cat in a pixel helmet sits next to a diamond pickaxe on the floor, under the line never give up. The stone wall beside it shows coal ore, and the diamond ore sits just past it. The post passed 24,000 likes and 400,000 views.

Updated · By Blake Emal

Almost every player has stopped digging one block short of the diamonds, so the joke needs no setup, and a never give up line over a cat that clearly gave up makes the irony the whole post. To copy it, pick a near miss almost every user has had in your product.

  1. Pick a near miss almost every user has had in your product
  2. Show it in one image people get at a glance
  3. Add one line that says the opposite of what happened
  4. Leave the pitch out

Posted Oct 30, 2026 with 24,551 likes and 402,534 views · Minecraft

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