Today’s Marketing
Turn your own name into a joke
Ramp

Turn your own name into a joke

Ramp turns its own name into a five word joke: ramps are so hot right now.

Ramp posted "ramps are so hot right now" over a video of a car on a ramp, riding a moment when ramps were in the news. Playing on the brand name ties a trending moment back to Ramp in five words.

  1. Watch for news that touches your brand name
  2. Write a five word riff
  3. Pair it with a striking video
  4. Post the same day

Posted Oct 16, 2026 with 856 likes and 34,255 views · @tryramp

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