Today’s Marketing
Put the price of the next step on the page
Shopify

Put the price of the next step on the page

Shopify's free trial page says Your business starts with Shopify, Start for free, keep building for $1/month and Plus, earn up to $10,000+ in credits as you sell, with one email field over a collage of real stores.

Updated · By Blake Emal

People hesitate at free because they fear the bill after it, so naming the $1 next step answers that before they ask. To copy it, find the question people ask after free. Then answer it with a number on the signup page.

  1. Find the question people ask after free
  2. Answer it with a number on the signup page
  3. Keep the form to one email field

Live page captured Oct 22, 2026 · Shopify

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