Our library holds 2 public OpenAI marketing examples across its launches and emails, each linked to the source. The two moves: open a launch with a three part slogan, and launch with a question not a feature. Each one below has what OpenAI did, why it works and the steps to copy it.
Updated · By Blake Emal · 2 real examples, each linked to its source
| Channel | Move | Source |
|---|---|---|
| Launches | Open a launch with a three part slogan | Link |
| Lifecycle email | Launch with a question not a feature | Link |
OpenAIThree short fragments name the benefits in user language, including a fix to a known annoyance.
OpenAIA question puts the reader's task first and makes the new product the answer.
In our library: launches and emails. The library covers public examples only, so OpenAI may use other channels too.
Open a launch with a three part slogan: Write the launch as three short fragments; Launch with a question not a feature: Open with the reader's task as a question.
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.