Free copywriting tools for marketers
Today’s Marketing offers 4 free tools for anyone writing headlines, ads and emails: headline analyzer, ad copy generator, cold email opener generator and email subject line tester. Each tool below comes with real examples from our library, so you can see the pattern before you copy it.
Updated · By Blake Emal · 212 real examples, each linked to its source
Which free tools are on the list
| Tool | What it does | Best for |
|---|---|---|
| Headline analyzer | Score any headline, hook or title for clarity, specificity, length and reader focus, then get rewrites built from proven patterns. | Hero headlines, post hooks and blog titles |
| Ad copy generator | Enter your product, audience and outcome and get Google ad headlines, Meta and LinkedIn ad copy and call to action buttons. | Search, social and LinkedIn ads |
| Cold email opener generator | Turn a real trigger like a launch, a hire, a post or funding into personal first lines and a short email you can edit. | Outbound sales and founder outreach |
| Email subject line tester | Check length on mobile, spam trigger words, caps, punctuation and preview text, and see how it looks in an inbox. | Newsletters, launch emails and cold email |
What does each tool do
1. Headline analyzer
Score any headline, hook or title for clarity, specificity, length and reader focus, then get rewrites built from proven patterns. Best for hero headlines, post hooks and blog titles.
See it in practice: Name both users in your headline and Welcome buyers to a new category.
2. Ad copy generator
Enter your product, audience and outcome and get Google ad headlines, Meta and LinkedIn ad copy and call to action buttons. Best for search, social and linkedin ads.
See it in practice: Put three numbers in your ad and Show the product inside the ad.
3. Cold email opener generator
Turn a real trigger like a launch, a hire, a post or funding into personal first lines and a short email you can edit. Best for outbound sales and founder outreach.
Open the cold email opener generator
See it in practice: Open with something they made and Use a public award as the trigger.
4. Email subject line tester
Check length on mobile, spam trigger words, caps, punctuation and preview text, and see how it looks in an inbox. Best for newsletters, launch emails and cold email.
Open the email subject line tester
See it in practice: Open a newsletter with a hard question and Teach first then show the feature.
What else do people ask
Are these tools really free
Yes. Every tool on this page is free to use on Today’s Marketing.
Which tool should I start with
Start with the headline analyzer if you are working on hero headlines, post hooks and blog titles. Then use the others as you ship each page, ad or email.
Where do the examples come from
Every example linked here is a public page, post, ad or email in our library, with a link to the source.