Free email marketing tools
Today’s Marketing offers 4 free tools for email marketers and sales teams: email subject line tester, cold email opener generator, UTM builder and headline analyzer. Each tool below comes with real examples from our library, so you can see the pattern before you copy it.
Updated · By Blake Emal · 212 real examples, each linked to its source
Which free tools are on the list
| Tool | What it does | Best for |
|---|---|---|
| Email subject line tester | Check length on mobile, spam trigger words, caps, punctuation and preview text, and see how it looks in an inbox. | Newsletters, launch emails and cold email |
| Cold email opener generator | Turn a real trigger like a launch, a hire, a post or funding into personal first lines and a short email you can edit. | Outbound sales and founder outreach |
| UTM builder | Add utm_source, utm_medium and utm_campaign to any link, keep naming consistent, and copy a clean tracked URL. | Tracking campaigns in your analytics |
| Headline analyzer | Score any headline, hook or title for clarity, specificity, length and reader focus, then get rewrites built from proven patterns. | Hero headlines, post hooks and blog titles |
What does each tool do
1. Email subject line tester
Check length on mobile, spam trigger words, caps, punctuation and preview text, and see how it looks in an inbox. Best for newsletters, launch emails and cold email.
Open the email subject line tester
See it in practice: Open a newsletter with a hard question and Teach first then show the feature.
2. Cold email opener generator
Turn a real trigger like a launch, a hire, a post or funding into personal first lines and a short email you can edit. Best for outbound sales and founder outreach.
Open the cold email opener generator
See it in practice: Open with something they made and Use a public award as the trigger.
3. UTM builder
Add utm_source, utm_medium and utm_campaign to any link, keep naming consistent, and copy a clean tracked URL. Best for tracking campaigns in your analytics.
See it in practice: Open a newsletter with a hard question and Teach first then show the feature.
4. Headline analyzer
Score any headline, hook or title for clarity, specificity, length and reader focus, then get rewrites built from proven patterns. Best for hero headlines, post hooks and blog titles.
See it in practice: Name both users in your headline and Welcome buyers to a new category.
What else do people ask
Are these tools really free
Yes. Every tool on this page is free to use on Today’s Marketing.
Which tool should I start with
Start with the email subject line tester if you are working on newsletters, launch emails and cold email. Then use the others as you ship each page, ad or email.
Where do the examples come from
Every example linked here is a public page, post, ad or email in our library, with a link to the source.