Free marketing tools for startups
Today’s Marketing offers 8 free tools for founders and small marketing teams: landing page grader, headline analyzer, email subject line tester, cold email opener generator, ad copy generator, pricing page checklist, UTM builder and marketing idea generator. Each tool below comes with real examples from our library, so you can see the pattern before you copy it.
Updated · By Blake Emal · 212 real examples, each linked to its source
Which free tools are on the list
| Tool | What it does | Best for |
|---|---|---|
| Landing page grader | Enter any URL and get a score across message, call to action, proof, search and technical checks, with a fix for each. | Checking a homepage or landing page before launch |
| Headline analyzer | Score any headline, hook or title for clarity, specificity, length and reader focus, then get rewrites built from proven patterns. | Hero headlines, post hooks and blog titles |
| Email subject line tester | Check length on mobile, spam trigger words, caps, punctuation and preview text, and see how it looks in an inbox. | Newsletters, launch emails and cold email |
| Cold email opener generator | Turn a real trigger like a launch, a hire, a post or funding into personal first lines and a short email you can edit. | Outbound sales and founder outreach |
| Ad copy generator | Enter your product, audience and outcome and get Google ad headlines, Meta and LinkedIn ad copy and call to action buttons. | Search, social and LinkedIn ads |
| Pricing page checklist | Score your pricing page on 17 checks across clarity, value, trust and action, with real SaaS pricing page examples for each. | Pricing pages and plan tables |
| UTM builder | Add utm_source, utm_medium and utm_campaign to any link, keep naming consistent, and copy a clean tracked URL. | Tracking campaigns in your analytics |
| Marketing idea generator | Enter your website and get 5 to 7 specific ideas for your business, each matched to real examples from the 212 in the library. | Planning what to try next |
What does each tool do
1. Landing page grader
Enter any URL and get a score across message, call to action, proof, search and technical checks, with a fix for each. Best for checking a homepage or landing page before launch.
See it in practice: Name both users in your headline and Welcome buyers to a new category.
2. Headline analyzer
Score any headline, hook or title for clarity, specificity, length and reader focus, then get rewrites built from proven patterns. Best for hero headlines, post hooks and blog titles.
See it in practice: Name both users in your headline and Welcome buyers to a new category.
3. Email subject line tester
Check length on mobile, spam trigger words, caps, punctuation and preview text, and see how it looks in an inbox. Best for newsletters, launch emails and cold email.
Open the email subject line tester
See it in practice: Open a newsletter with a hard question and Teach first then show the feature.
4. Cold email opener generator
Turn a real trigger like a launch, a hire, a post or funding into personal first lines and a short email you can edit. Best for outbound sales and founder outreach.
Open the cold email opener generator
See it in practice: Open with something they made and Use a public award as the trigger.
5. Ad copy generator
Enter your product, audience and outcome and get Google ad headlines, Meta and LinkedIn ad copy and call to action buttons. Best for search, social and linkedin ads.
See it in practice: Put three numbers in your ad and Show the product inside the ad.
6. Pricing page checklist
Score your pricing page on 17 checks across clarity, value, trust and action, with real SaaS pricing page examples for each. Best for pricing pages and plan tables.
Open the pricing page checklist
See it in practice: Answer what happens to current plans first and Keep every plan on one clean row.
7. UTM builder
Add utm_source, utm_medium and utm_campaign to any link, keep naming consistent, and copy a clean tracked URL. Best for tracking campaigns in your analytics.
See it in practice: Open a newsletter with a hard question and Teach first then show the feature.
8. Marketing idea generator
Enter your website and get 5 to 7 specific ideas for your business, each matched to real examples from the 212 in the library. Best for planning what to try next.
Open the marketing idea generator
See it in practice: Put each new feature on its own line and Name the tools your buyers already use.
What else do people ask
Are these tools really free
Yes. Every tool on this page is free to use on Today’s Marketing.
Which tool should I start with
Start with the landing page grader if you are working on checking a homepage or landing page before launch. Then use the others as you ship each page, ad or email.
Where do the examples come from
Every example linked here is a public page, post, ad or email in our library, with a link to the source.