CapCut1. Make your creator event invite only
Invite only events make creators feel chosen and create content from the event itself.
- Host a creator event in a creator city
- Make it invite only
- Promise updates and speakers
- Repost attendee content
Event marketing examples from tech companies
Conference pages, invites and live moments from tech brands, with what made people show up.
The principleSell the event on what people will learn or who they will meet, then keep it alive after it ends.
CapCut
Figma2. Credit every maker by name
Crediting makers gets each of them to share it. It reached 4.6M views.
- Commission community work for an event
- Credit every maker by name and handle
- Post it natively
- Thank them in replies
Vercel3. Post the moment your event goes live
The live post lets anyone online join the room, so launches made on stage get a second audience.
- Announce the stream at the moment it starts
- Keep the post to one line plus link
- Clip stage moments into follow up posts
- Quote post each launch from the main account
Ramp4. Bring a famous guest to a famous place
An unexpected pairing for a finance brand makes people stop and look.
- Pick a culture icon your audience loves
- Put them in an unexpected venue
- Post the photos the same night
- Let the visuals carry it
Linear5. Open a new city with a party
An event turns an office opening into a reason for the local community to show up.
- Pair a new office with a launch event
- Invite the leaders you want as customers
- Give the date
- Link RSVP
Figma6. Invite your community to speak
Asking the community to speak gets them invested and sharing.
- Announce dates and venue
- Open speaker applications at the same time
- Keep it to two lines
- Link the form
Linear7. Sell tickets with one big question
A question gives the event a point of view, not just a date.
- Name the event
- Give date and city
- Frame it as one question
- Use ticket requests to create demand
Resend8. Invite the people who care most
The invite names the audience's identity, not the agenda.
- Write the invite to who attendees are
- Give the date
- Build a polished event page
- Show when it sells out
Stripe9. Name the conference after a big idea
A big idea name tells people why the event matters beyond the product.
- Name your event after the big idea
- Put dates and city on top
- Keep one register button
GitHub10. Put a countdown on your event page
A ticking clock gives people a reason to act today.
- Add a live countdown
- Show in person and virtual
- Make the pass button bright
HubSpot11. Say the presale sold out
Sold out tells people demand is real and makes them plan ahead.
- Share when tickets sell out
- Say when the next chance comes
- Keep the dates big
SaaStr12. Lead with what people will learn
A useful skill in the headline sells the ticket better than the event name.
- Put a skill in the headline
- Rotate a few topics
- Add the ticket button under it
See all 14 in the Event Marketing Examples collection
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Questions
What do the best event marketing examples tech have in common
Sell the event on what people will learn or who they will meet, then keep it alive after it ends.
How were these examples chosen
Each one is a real public page, ad, email or post with a link to its source, collected in the Today’s Marketing library in October 2026. We kept the ones with a move you can copy in a few steps.
How many event marketing examples tech are on this page
14 examples from 12 brands, including CapCut, Figma, Vercel, Ramp.
How do I use these for my own marketing
Pick one example, follow its steps and swap in your product. Or use the free marketing idea generator to get three examples and a fill in plan for your channel and goal.