Sell agents as teammates
Jasper's headline reads Put AI agents to work for marketing. It frames the agents as staff you hand work to.
AI agent messaging examples
Eight homepages that pitch AI agents to buyers, from giving the agent a name to putting agents on the team.
Name your agent
Vitally's headline reads Quit piecing it together. Just ask Quin. It gives the AI assistant a name and makes asking the whole action.
CursorCall the product an agent
Cursor's headline reads Cursor is your coding agent for building ambitious software. The product and the category show up in the first words.
AttioAnnounce the new era
Attio's headline reads Welcome to agentic revenue. It greets the visitor into a new way of selling, with Attio as the host.
Name humans and agents together
Front's headline reads All your teams. All your AI agents. One place to run customer work, together. It puts agents on the team roster.
Name agents as users
1Password's headline reads Secure access for every human and AI agent. It puts agents right next to people as users.
Make AI the partner
Lattice's headline reads People + AI: Succeeding Together. People come first, and AI stands beside them.
Keep the human in the loop
Walnut's headline reads A demo for every buyer. Built by AI, guided by you. AI does the build, and the seller stays in charge.
AttioWelcome buyers to a new category
AttioShow the whole journey in your plans
10 examples
+5Landing Page ExamplesSay what you are in a few words, show the real product, and give one clear next step.
11 examples
+6Pricing Page ExamplesLead with free or with control, keep plans on one row, and add proof near the price.
15 examples
+4Paid Ad ExamplesLead with one number, one promise or one chore you remove, and match the words people search.How should I describe an AI agent on my homepage
Say what job the agent does and who stays in charge. The examples here use hiring words like put to work, give the agent a name, or show humans and agents on one team.
Should I call my product an agent
If it finishes tasks on its own, saying so helps buyers understand it fast. Cursor's headline calls it your coding agent in the first words.
One email every Monday
You get nine examples, each with one line on why it works.